Prada opens a new store in the prestigious Yalikavak Marina, in Bodrum (Turkey). A space of approximately 100 square meters that houses the men’s and women’s collections of ready-to- wear, leather goods, footwear and accessories. The original backlight façade frames the wide entrance hall and the large shop windows, revealing an original environment inspired by colors and lively atmospheres: an explosion of stylised tropical forest, with hundreds of Prada hats of various colours, models and materials growing like leaves and flowers on green metal trunks and branches. Alternating lines in contrasting colors characterize the surfaces and are also the protagonists of a part of the special collection exhibited in the store, giving a touch of energy and summer atmosphere.
n° 80 - 29 July 2022