Prada The Galleria is a new pop-up shop dedicated to the Prada Galleria bag at the Isetan Shinjuku department store in Tokyo. The outer perimeter is defined by a series of backlit windows that play with perspective, each reserved to a single bag. The inside is laid out as a full-wall display, featuring a sequence of flat surfaces. The desks and tables have a precise, refined and stripped-back design, contrasting with the black-and-white chequered floor, which here is covered in carpet. The new versions of the Prada Galleria bag feature original colours and are enhanced with fine craftsmanship. Customers can also take advantage of an innovative 3D experience to configure their bag according to their preferences, selecting the material, colour and sophisticated details to create unique and personal items.
Isetan Shinjuku, Tokyo
27 July – 2 August 2022