Prada inagurates a new store in the prestigious location of East Hampton, New York. An elegant building in keeping with its surroundings, with an interior, framed by a sequence of large windows, that reveals an original space of 1600 square feet. For the inauguration, the temporary installation is inspired by colors and a lively atmosphere: featuring an ivory-and-green striped carpet and walls with the same graphic. The surfaces are defined by a sequence of alternating stripes in contrasting colors, while a neon sign provides a fresh, iconic interpretation of the Prada triangle logo. The store which houses the men’s and women’s collections of ready-to- wear, leather goods, footwear and accessories also presents a special collection with colored stripes, evoking a touch of energy and the atmosphere of summer.
n° 80 - 29 July 2022