Another star name has been added to the Prada Linea Rossa F/W 2020 campaign roster – Gus Kenworthy, a British-American champion freestyle skier. Kenworthy’s versatility – as well as his sporting prowess, he has also made a name for himself as an actor and LGBT rights activist – means he perfectly embodies the spirit of the high-tech, linear and modern Linea Rossa collection. In the advertising campaign, shot by Vanina Sorrenti, his achievements and experiences are underscored by the collection’s trademark red line, in a series of posed and action shots taken from a range of angles that reflect his multifaceted personality and career.
Talent: Gus Kenworthy
Photographer: Vanina Sorrenti
Creative director: Ferdinando Verderi