Prada and adidas have unveiled the latest stage in their collaboration: the innovative A+P LUNA ROSSA 21 sneaker, created by adidas for the Luna Rossa Prada Pirelli team.
The shoe draws inspiration from the design of the new AC75 Luna Rossa boat and from iconic Prada and adidas sneakers of the past. It has a stylish and slimline look, and is designed to be an extension of the athlete’s body, allowing them to achieve the highest levels of performance. In addition, the sneaker is made with PRIMEGREEN high-performance recycled materials, confirming the commitment of the two brands to sustainability. A lifestyle version for both men and women is available in white at prada.com and adidas.com and in Prada boutiques, adidas flagship stores and selected retailers.
The launch was accompanied by a campaign highlighting the lightness of the footwear, featuring visual representations of brightness and weightlessness.
n° 60 - 16 December 2020