Miu Miu’s icons are the stars of the new advertising campaign: women with multiple talents, but also a group, a community of their own, brought together by their complete individuality. They are drawn from the worlds of cinema, fashion and music, and act as role models and icons for women of all ages. From Kim Basinger, Chloë Sevigny, Du Juan and Raffey Cassidy – who have featured in the brand’s previous campaigns – to the actresses Emma Corrin and Storm Reid and actress and musician Jordan Kristine Seamón.
The cast is epitomises everything Miu Miu stands for: constant reinvention and the way a woman can be many women at the same time, the ability and willingness to use the clothes they wear to transform other people’s perception of themselves and their attitude.
Creative director: Katie Grand
Photographers and directors: Mert Alas and Marcus Piggott
Stylists: Katie Grand, Gabriella Karefa-Johnson and Haley Wollens
Cast: Kim Basinger, Raffey Cassidy, Emma Corrin, Du Juan, Storm Reid, Jordan Kristine Seamón and Chloë Sevigny