Miu Miu presents Type, the new alphabet-inspired capsule collection launched to mark the Fall/Winter 2018 fashion show, featuring poplin blouses, hoodies and cotton trousers embellished with the 26 letters of the Miu Miu alphabet and available to pre-order online now.
To celebrate, on 21 July the Miu Miu store in Forte dei Marmi, Italy organised a special event where customers could customise garments with a letter of their choice in a special design space inside the shop.
Over the next few months, the initiative will spread to 15 selected stores – Europe, the Middle East, the USA, Japan, Hong Kong, Korea and China – and will be properly support by dedicated marketing materials in shop windows, on social media and on billboards.
n° 26 - 25 July 2018