Miu Miu Type is the typeface designed by Mathias Augustyniak and Michael Amzalag from the Parisian agency M/M for the Fall/Winter 2018 fashion show as a graphic representation of Miu Miu’s identity.
Specialising in visual art and typography, the agency M/M has, over the years, created numerous alphabets by transforming images into letters. The same approach was used for the new Miu Miu language, where each character represents and depicts a different aspect or state of mind of the Miu Miu woman.
Transcending the rooms of the Palais d’Iena, the communication project spread into neighbouring districts in the days leading up to the show, with individual letters displayed together to create the name ‘Miu Miu’, turning the entire city into an extension of the show space.
The Miu Miu alphabet can be viewed at www.miumiu.com
Miu Miu Type
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