Observia, the next incarnation of 365 showcasing the Prada Fall/Winter 2018 Menswear collection, considers the notions of illusion and dreams, imagination and actuality.
Embodied by a trio of young actors – Joe Alwyn, Nick Robinson and Algee Smith – alongside actor and director Paul Dano, the men’s collection is brought to new life within a fantastical ‘Prada Warehouse’; a space – populated by ambiguous and enticing boxes and crates, demarcated with symbols drawn from Prada collections past – that can be inhabited but is nevertheless a chimera, a mirage.
Exploring dual roles, of the actors themselves and of the characters they evoke within these make-believe surroundings, the Prada Fall/Winter 2018 Menswear Advertising Campaign juxtaposes imagery of the actors inside the ‘Prada Warehouse’ with a series of monochrome portraits, all photographed by Willy Vanderperre.
365: Observia
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