The advertising campaign dedicated to Prada Invites addresses the creative process of the homonym project, representing the collaboration as a dynamic interaction between the authors – Ronan & Erwan Bouroullec, Konstantin Grcic, Herzog & de Meuron and Rem Koolhaas -, the fabric – the iconic Prada’s Black Nylon -, and the design.
Each piece emerges from dense collages of superimposed sketches, samples and impressions, revealing the methods and signatures of the designers and architects, as well as their poetic, practical, technical and aesthetic investigations.
A special display dedicated to the project was prepared in Prada selected stores worldwide, where are available the products, first presented during the 2018 Fall/Winter Prada Men’s and Women’s, starting June 2018.
n° 24 - 20 June 2018