The new Prada Linea Rossa eyewear campaign embodies the brand’s modern, cutting-edge identity. It highlights the simple, restrained style of the front, droplet-shaped in the sunglasses model and rectangular for the prescription glasses, and focuses attention on the embossed rubber pattern and sporty texture of the temples, which give the collection its highly distinctive appearance.
The stars of the campaign, shot by photographer Willy Vanderperre, are a pair of sunglasses and a prescription model from the Linea Rossa Stubb collection, worn by model Clement Chabernaud.
Prada Linea Rossa
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