The campaign that marks the debut of ETERNAL GOLD celebrates exceptional personalities, whose creativities truly stand outside time. American poet and activist Amanda Gorman, American actress, model and singer-songwriter Maya Hawke and Dutch-Korean-Canadian musician Somi Jeon – celebrated for their individuality and selected for their talent and achievements – are the stars of the campaign. Their uniqueness and their contribution to culture stand the test of time, just like every jewel in the collection. Photographed by David Sims, classic portraits are juxtaposed with reflections rendered in gold – gilded youths, as if transmogrifying sitters into jewels in and of themselves. The reiteration of imagery underscores the cyclical nature of ETERNAL GOLD while, toying with the timeless appeal of jewelry – another notion of the eternal. Collapsing our notions of time, these images are immutable, immortalised, iconic – in the truest sense of the word.
Talents: Amanda Gorman, Maya Hawke, Somi Jeon
Photography: David Sims
Creative direction: Ferdinando Verderi