Prada has recently presented the new Prada Shine pop up Store, dedicated to the women’s collection at Siam Paragon department store in Bangkok. The bright, airy space was made from a white-painted metal frame enclosed by transparent side panels, offering complete visibility and features Prada’s iconic white and gold chequerboard flooring. The brand’s triangle logo was reworked into the gold-coloured, geometric graphics on the walls. The interior of the pop up store was furnished with triangular blocks upholstered in white carpet with clean, understated lines. The selection of products included ready to wear pieces in delicate white and beige and a special accessories collection in precious tints, including iconic Prada bags in gold and dégradé crystals.
n° 82 - 27 September 2022