A second Timecapsule NFT drop, which includes both a physical unisex product and an NFT, took place in early July. A key element this time was the use of upcycled textiles from the Prada archives, transforming iconic printed textiles into a unique design, perfectly in line with the brand’s sustainability strategy and circular approach. The star of the drop was a Holliday & Brown tulip print, alongside an ‘animalier’ jacquard fabric made of silk brocade and lurex and a silk jacquard fabric from an early twentieth-century French archive, all on a poplin base. The limited-edition drop of 50 was released at prada.com on 7 July, where it was available to buy for just 24 hours.
n° 80 - 29 July 2022