Following the launch of the adidas for Prada Re-Nylon collection, the two brands have teamed up to present the NFT (non-fungible token) project adidas for Prada re-source. This exploration of the world of ideas and creativity is open to everyone, and seeks to bring together participants through fashion, design and crypto to co-create a digital artwork inspired by the adidas for Prada Re-Nylon collection. Participants are being invited to contribute unique anonymised photographs to the Open Metaverse project: 3,000 randomly selected images will be minted as NFTs and put together as tiles in a single mosaic designed by renowned creative coder and digital artist Zach Lieberman. Once the work is complete, adidas and Prada will sell Lieberman’s final NFT at the digital auction house SuperRare. Most of the proceeds will go to Slow Factory, a non-profit organisation that supports education and promotes inclusive communities, with a proportion redistributed to the participants whose images were used to create the work.
n° 74 - 01 March 2022