Prada Linea Rossa is dressing the virtual stars of Riders Republic®, a videogame that allows players to experience the thrill of outdoor sports in America’s most famous national parks, from mountain biking, skiing and snowboarding to wingsuiting and rocket wingsuiting. Gamers will be able to personalise their character with Prada Linea Rossa garments – The Flame, Wild Stripes and Camouflage Rock – and gear – skis, snowboards and bikes – created specifically by Prada for the game. They will also be able to explore the Riders Republic® social hub, which includes various areas decorated in Prada Linea Rossa livery, immerse themselves in a new themed experience, tackle the weekly Shackdaddy Bandits challenges, take part in ‘Prada Beyond The Line’, one of the numerous special activations within the game, and earn exclusive garments for their characters.
n° 74 - 01 March 2022