Miu Miu travelled to Japan in February for a new pop-up shop in the Isetan department store in Tokyo. The space is inspired by the importance of safeguarding environmental heritage and feeling closer to nature: visitors are welcomed by a central gazebo overhung with blue and white striped awnings, with an assortment of zinc vases full of delicately coloured fresh flowers on each side. The selection of goods inside brings together Miu Miu’s classic models like matelassé and madras leather bags with items from the new collections, including the sneakers made in collaboration with New Balance, previewed at the Spring/Summer 2022 catwalk show. These are joined by an array of jewellery and personalised accessories, including water bottles, iPhone cases, keyrings and belts, all with Miu Miu branding.
n° 74 - 01 March 2022