“Prada Holiday”, the new pop-up store at Selfridges, London, is a magical space and a modern reinterpretation of the typical festive motifs, in which an exclusive selection of gifts, bags and accessories for men and women is available during the Holiday period. White and silver – with the triangular Prada logo standing out in white neon – are the protagonists of the space and decorate both the columns and the iconic checkered floor, while large multi-level silhouettes create three-dimensional compositions on which the products are displayed.
n° 72 - 23 December 2021