Prada is taking over the celebrated Isetan Shinjuku department store with the project “Prada Gallery”, two exclusive-designed pop-ups with a brand new concept, hosting the Isetan specially created men’s and women’s collections, both inspired by the Prada Nineties. On the street front, eleven windows display women and men selection of the new blue Re-Nylon items as well as the Prada Symbole bag, a worldwide preview. In this spirit, the windows installation is a re-edition of the 1998 ‘Feltro’ window: white soft display elements made of felt paired with luminous walls and images of the dedicated collection, referencing the brands’ campaigns from the 90s’. The pop up space, inspired by the same concept, is finished with a white and silver checkered floor.
n° 72 - 23 December 2021