Two champions, depicted locked in battle on the snow-covered slopes, each one focusing on their specialisms, are the protagonists of the Linea Rossa Ski Autumn/Winter 2021 campaign. Gus Kenworthy, freestyle champion, and Julia Marino, snowboard champion – both actively involved in movements of inclusion and defense of rights – interpret the etymology of the word ‘compete’, which originally meant ‘to strive for’: a friendly challenge, each encouraging the other to go further and achieve their goal. This ethos, and the pursuit of excellence, are reflected in Linea Rossa, a line to cross and conquer.
Fall/Winter 2021 Prada Linea Rossa Ski campaign
![](https://prada-newsletter-staging.swipexperience.it/wp-content/uploads/2021/11/cover_gallery_Prada-Linea-Rossa-Sci-Campaign.jpg)