Sometimes donning an accessory is enough to improve your frame of mind: a simple, playful gesture that reinvents who you are and turns an ordinary moment into a time of imagination and creativity. This is the spirit behind the #PradaBucketChallenge on the TikTok platform, where Prada has asked users to wear the black re-nylon Prada bucket hat and share how it ‘shook’ their mood. Some well-known creatives and long-term Prada partners have also taken on the challenge: Avani Gregg, Chase Hudson, Tyshon Lawrence, Michael Le, Kennedy Murray, Bella Poarch and Brent Rivera.
n° 71 - 23 November 2021