The new Prada Chalet pop-up store draws inspiration from high-altitude mountain lodges. Inaugurated at the SKP Atrium in Xian, the space is set up with furnishings designed to be completely disassembled and reused, allowing for the noble wood employed to last a lifetime. Alongside an exclusive collection of garments and accessories dedicated to the winter season, you’ll also find skis, snowboards, sleds, helmets, ski goggles, and sleeping bags, emphasizing the intimate connection with the environment that houses the products.
Next destinations will be: HK Pacific place, Taipei Bella vita, Xian SKP South 4F, Londra Harrods, Korea Lotte Incheon, Shinseage Daejeon.
n° 70 - 13 October 2021