Dear Colleagues,
At this moment, we are experiencing a new and exciting momentum that is driven by a rediscovery of who we are at our core. In once again finding our true essence, we’ve put it back at the center of everything we do.
Our values, illustrated in our Prada Group Manifesto, are a crucial part of our company’s DNA. These values help us all to adapt to continuously changing scenarios, making clear that we are committed to always expressing our opinions on the challenges facing the world we live in with courage and conviction.
They state a clear call to action: to be “Drivers of Change”.