Fashion is about imagination – newly created, constantly augmented and painstakingly crafted every day by the industry, with care and love. Yet the magic of the fashion industry is easily overlooked, forgotten – familiarity allows complacency. A reminder of the purity of those dreams, of that magic, is the intention that guides this new Prada moving image campaign, throughout the protagonist Hunter Schafer and the filmmaker, Xavier Dolan, which examine the timeless Prada Galleria handbag with no preconceived expectations. Dolan’s cinematic short seems to explore different aspects of this dream: of filmmaking, and of fashion. Each is multi-faceted, many-angled. There is no singular narrative, rather a sequence of micro-narratives, like captured thoughts, loves, emotions or dreams, in constant dialogue with one another, where the Galleria bag is reimagined in different contexts, differing locales and visions.
n° 65 - 27 May 2021