Nature in its myriad forms, encompassing various landscapes and the changing of the seasons, takes centre stage in Prada Outdoor, a series of spaces dedicated to the emotions conveyed by four settings – Garden, Coast, Mountain and Snow – containing a selection of original products recalling each particular environment. The concept developed for Garden – the first setup for the Prada Outdoor pop-up store, unveiled at the SKP mall in Beijing on 15 April – evokes a luxurious private garden, where furnishings, garments and accessories literally enter the field, as if in a film. The special selection of ready-to-wear, bags, accessories and objects designed for life outside is inspired by a carefree day spent in a summer garden. Prada Outdoor will continue throughout the summer with a series of exclusive pop-up boutiques and in-store installations.
Prada Outdoor: Garden
