Prada Hideaway, Prada Re-Nylon and Prada Abstract are Prada’s latest special projects for the prestigious department stores Harrods and Selfridges in London and Printemps Haussmann in Paris. Simplicity and a return to the quality and intrinsic beauty of natural materials underpin Prada Hideaway, the pop-up store erected at Harrods entrusted to the creative genius of Martino Gamper, while Prada Re-Nylon in Selfridges, which offers the first glimpse anywhere in the world of the new Re-Nylon collection, has an immersive and focused atmosphere. Finally, the Prada Abstract pop-up at Printemps Haussmann was inspired by an absence of colour, underlining Prada’s modern identity.
Prada Re-Nylon – 17 August – 13 September 2020
Prada Abstract – 3 September – 18 October 2020
Prada Hideaway – 4 – 28 September 2020
Read the press release
Prada Re-Nylon
Prada Abstract
Prada Hideaway