The return of actress Elle Fanning pursuing her dream of becoming a ‘Miu-vie star’ and giving rise to various characters: a simpleton bursting with energy, an adventurous explorer of the unknown, a heart-throb with perfect comic timing and a tragic actress with nothing to lose.
The advertising campaign is accompanied by the second level of the vintage-style Miu Miu Twist video game: Elle is hoping to win the role of a lifetime, and her avatar runs through a maze of backstage corridors, behind unknown sets in an enormous studio, spurred on by the bottles of perfume she collects and hoping to land the part that could finally see her become a true legend.