A radically beautiful and colourful sequence of blossoming cherry trees that celebrates the arrival of spring: these are the new Prada store windows in collaboration with the German artist Thomas Demand. Spread seamlessly, Demand’s floral images – entitled Blossom – give rise to a vibrant narrative which, inserted into the real world, creates a new dialogue with passers-by in cities around the world. The installations, with a curved or box-shaped illuminated backdrop, are rounded off by steel display stands with a matte pink Perspex surface, or illuminated cylinders with the same floral pattern as the scenery. Available at Prada’s stores in New York, Milan, Paris, London, Tokyo, Macau, Los Angeles and other selected cities from February.
n° 50 - 26 February 2020