We are in control of our destination and journey,
and if there’s no road we trace a new one.
We lead our way, our freedom.
We are the drivers, not the passengers.
No matter what we drive as long as we drive our steps.
Drive Your Steps is a concept that Car Shoe is promoting in its dialogue with customers. The theme of travel and adventure comes to life in Car Shoe Diary, a guide to exploring and expressing one’s freedom in Europe’s top cities. Engaging and captivating storytelling narrates each destination, while unexpected quirks, places and events well off the beaten track, travel hints and small quizzes make exploring even more rewarding.
Drive Your Steps to London and Drive Your Steps to Milan have already been launched, and the project is now being expanded to other cities.