Church’s is celebrating the holiday season with a new campaign video in four episodes (The Meet Cute, The Date, The Apology and The Festive Dinner), all shot in ‘low mode’ (at ground level) and narrating a blossoming romance solely through the stars’ footwear, without ever showing their faces. The story, full of British humour, was directed by the writer, musician, photographer and director Jacob Perlmutter, who has succeeded in capturing and conveying the brand’s strong British roots while displaying a youthful, playful spirit in festive surroundings.
n° 46 - 04 December 2019