Prada’s industrial sites in the Valdarno area of Tuscany were chosen by the Renzo Piano Building Workshop in Genoa – a global leader in the field of architecture, designer of iconic buildings including the Whitney Museum (USA), The Shard (London) and the Centre Georges Pompidou (Beaubourg) in Paris – for the studio’s annual introductory trip around significant architectural works. The group was met in Valvigna and accompanied by the Prada Engineering team on a thorough tour of the interior and exterior of the Industrial Headquarters, including in-depth explanation of the design and architectural concepts behind the ‘garden factory’ and how these are a common feature in Prada’s industrial building strategy. After Valvigna, the 60 participants continued their trip with a visit to the New Logistics Hub in Levanella, before returning to Genoa.
n° 41 - 25 July 2019