Reflecting changing times and a shifting world, Prada launches Re-Nylon, a new project introducing the iconic Prada bags executed in a new regenerated nylon, ECONYL®, produced by the textile yarn producer Aquafil.
Obtained through the recycling and purification process of plastic waste collected from oceans, fishing nets, and textile fibre waste, the ECONYL® yarn is regenerated through a process of depolymerization and re-polymerisation and can be recycled indefinitely, with no loss of quality.
To showcase the cutting-edge processes behind the Re-Nylon initiative, National Geographic, Prada’s Storytelling Partner, has produced a short video series, What We Carry. The first episode, sets in Phoenix Arizona, shows us one of the sources of ECONYL® nylon, together with the actress and Prada reporter Bonnie Wright and National Geographic explorer and creative conservationist, Asher Jay.
The other episodes of the series will be released during the next few months.
n° 40 - 04 July 2019