Prada Thunder is a new project inspired by the Fall/Winter 2019 Prada menswear and womenswear collections, with prints designed by artist Jeanne Detallante exclusively for Prada. The selection of ready-to-wear, bags, shoes and accessories features symbols relating to Frankenstein and his Bride – hearts, electric roses and thunder.
Prada Thunder was inaugurated on 12 June in Tokyo at the Shinjuku Isetan shopping mall, and is being presented with a special display in selected Prada stores and pop-up around the world inspired by the romantic and gothic atmosphere of the collection. Silhouettes of male and female figures set against an enchanting vista of moorlands and cliffs are inspired by Prada Epicenter in New York’s ‘Alternating Currents’ wallpaper, while display cases and dimly lit transparent tables evoke the idea of a surreal laboratory.
Private launch events for VICs and cocktail parties attended by celebrities and influencers were organised to present the collection.
Prada Thunder
