Watch Patrizio Bertelli retracing Gruppo Prada’s history and his own entrepreneurial path, with insights on leadership, digital communication and e-commerce, the Group’s development and its innovative and pioneering spirit, its cultural points of reference and its special projects. A fascinating keynote speech that the Gruppo Prada CEO gave in Milan to students of Bocconi University’s Master in Business Administration, one of the most prestigious universities worldwide.
We warmly recommend watching it.
n° 37 - 17 April 2019