Prada announces its presence on Instagram’s new Checkout solution for shopping, a new sales channel by the renown social media platform.
Prada was chosen amongst a few to be able to test this innovative experience and offer its customers to buy and manage a quick, convenient and secure purchase directly on Instagram. The first phase will allow customers to buy Prada selected items only in US market; more improvements will be introduced in the future. Prada’s adoption of Checkout on Instagram fits perfectly into the brand’s current digital strategy, which aims to offer customers exclusive opportunities and a simpler, more accessible purchasing process in a wider range of sales channels.
n° 37 - 17 April 2019