Joy and light-heartedness are the inspiration behind the Prada Group’s Christmas shop windows, interpreted by each brand to suit their individual style.
Prada
Set against a night-time background lit by intermittent purple and magenta lights, the Pradamalia tricks have invaded the window displays, finding bizarre and unusual places to hide in between the products on display.
The scene is framed by a series of lamps with Prada’s festive items at the centre, including the Prada Sidonie bag and the new Resort 2019 collection.
Miu Miu
This year’s Miu Miu windows are inspired by the Hotel Regina in Paris, which hosted the Miu Miu Croisière 2019 fashion show and provided the backdrop for the advertising campaign.
The revolving door at the hotel’s entrance made of plexiglass layers and red neons, endowed with Miu Miu’s Christmas products, dominates the scene, creating a sensual and enigmatic atmosphere.
Church’s
Church’s is cementing its historic image with window displays that reflect the simple style found inside the shop. The mahogany shelves on which the footwear and leather goods are placed are decorated in the traditional Christmas colours of red and green.
Car Shoe
Car Shoe’s windows feature materials and finishes typical of period vehicles, from shiny volumes with matte bronze inserts to wooden panelling and steel sheeting – all elements that bring to mind a workshop from a bygone age. The display is rounded off by the red and gold structures on which the products are displayed.
Marchesi 1824
As usual, the classic Advent calendar takes centre stage, in which every windows contains new tasty surprises of the Milanese tradition reinterpreted with handmade decorations inspired by Christmas.The blue velvet background frames the pages of a book, with 3D images of Milan’s most famous monuments, the Cathedral and Sforza Castle. In the center, the traditional Christmas-decorated panettone, with a Santa Claus on the sleigh, surrounded by firs and small houses with snow-covered roofs, elegant decorations with snowflakes and white, red and gold decorations.