Prada has chosen ‘wild posting’, an unconventional form of marketing, to directly involve the public in the ‘search’ for the fun Pradamalia creatures, following their escape from the imaginary futuristic Prada Labs. Original and brightly coloured posters, each dedicated to one of the seven characters and with the heading ‘WANTED’, can be seen on the streets of London, Milan, New York and Paris.
Pradamalia: Wild Posting
![](https://prada-newsletter-staging.swipexperience.it/wp-content/uploads/2018/12/Cover_dida_eng_Wild-posting.jpg)