Church’s has strengthened its position in Asia by opening two stores in South Korea. The first is located in the prestigious Shinsegae Department Store in the Gangnam district of Seoul – the nerve centre of the capital and the destination of choice when shopping for fashion and luxury goods -, and contains the brand’s men’s collections and a curated selection from the new St. James leather accessories range on wood-and-glass display cases. It is divided into two sections, dedicated to footwear and leather goods respectively. The walnut parquet floor, with a series of chocolate-colored moquette rugs, in the contrast with the beige Alcantara panels on the ceiling to create a stylish atmosphere with a subtle modernity. Green leather sofas and oak furniture round off the furnishing.
Just a few days after opening its first shop, Church’s is opening a second store within the Lotte Main department store in Seoul.
The space, located in the men’s area, features a carpet in the design of the British flag, recalling the brand’s historic roots, and a range of smooth or slatted mahogany furniture. Stylish red leather chairs and a slatted wood and glass counter, highlighting the quality of the products on display, round off the furnishing.