To mark the launch of the St. James collection of leather accessories, Church’s organised an event in the correspondent elegant district of London that gives its name to the collection. Maison Assouline – one of the five best bookshops in the world according to International Traveller magazine -, has been reinterpreted in the simple and elegant style for which Church’s stores are renowned, with the books and partition walls covered with leather featuring the firm’s logo.
The cocktail party, attended by over 200 guests, including celebrities, VICs, socialites and international journalists, was followed by a private dinner with selected invitees.
To mark the launch of the St. James collection, was created an advertising campaign, shot by photographer Paolo di Lucente, also set in the St. James district.
Church’s: Launch of the St. James Collection
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