A new pop-up shop was erected in the Maxfield concept store (Los Angeles) dedicated to the launch of the Miu Miu Type capsule collection.
The space was furnished with the 26 letters of the ‘Miu Miu alphabet’ and white wooden stools, the two main themes of the Miu Miu Fall/Winter 2018 fashion show.
Inside, a special tailoring area allowed the garments on sale to be customised. To mark the occasion, a cocktail party was organised on 13 September, attended by over 300 A-list guests from the worlds of fashion and showbusiness, including Sadie Sink, Sydney Sweeney, Rumer Willis and Tallulah Willis, Bella Heathcote, Natalia Dyer and Charlie Heaton.
Entertainment for the evening took the form of a live performance from Okay Kaya and a DJ set from Kittens.
Miu Miu Type: Pop-up at Maxfield
![](https://prada-newsletter-staging.swipexperience.it/wp-content/uploads/2018/09/cover_Maxfield.jpg)