![](https://prada-newsletter-staging.swipexperience.it/wp-content/uploads/2018/09/01_gallery_linea-rossa-1.jpg)
Prada Epicenter Broadway - New York
![](https://prada-newsletter-staging.swipexperience.it/wp-content/uploads/2018/09/02_gallery_linea-rossa-1.jpg)
Prada Epicenter Broadway - New York
![](https://prada-newsletter-staging.swipexperience.it/wp-content/uploads/2018/09/03_gallery_linea-rossa-1.jpg)
Prada Epicenter Broadway - New York
![](https://prada-newsletter-staging.swipexperience.it/wp-content/uploads/2018/09/04_gallery_linea-rossa-1.jpg)
Prada Epicenter Broadway - New York
![](https://prada-newsletter-staging.swipexperience.it/wp-content/uploads/2018/09/05_gallery_linea-rossa-1.jpg)
Adriana Lima, Sara Sampaio e Anok Yai
![](https://prada-newsletter-staging.swipexperience.it/wp-content/uploads/2018/09/06_gallery_linea-rossa-1.jpg)
Amanda Murphy, Dree Hemingway e Sofia Carson
![](https://prada-newsletter-staging.swipexperience.it/wp-content/uploads/2018/09/07_gallery_linea-rossa-1.jpg)
Ansel Elgort, Khalid, Dylan Sprouse e Barbara Palvin
![](https://prada-newsletter-staging.swipexperience.it/wp-content/uploads/2018/09/08_gallery_linea-rossa-1.jpg)
Kali Uchis
![](https://prada-newsletter-staging.swipexperience.it/wp-content/uploads/2018/09/09_gallery_linea-rossa-1.jpg)
DJ Josh McLellan
![](https://prada-newsletter-staging.swipexperience.it/wp-content/uploads/2018/09/10_gallery_linea-rossa-1.jpg)
DJ Soo Joo Park
![](https://prada-newsletter-staging.swipexperience.it/wp-content/uploads/2018/09/11_gallery_linea-rossa-1.jpg)
Prada Canton Road - Hong Kong
![](https://prada-newsletter-staging.swipexperience.it/wp-content/uploads/2018/09/12_gallery_linea-rossa-1.jpg)
Prada Canton Road - Hong Kong
![](https://prada-newsletter-staging.swipexperience.it/wp-content/uploads/2018/09/13_gallery_linea-rossa-1.jpg)
Prada Canton Road - Hong Kong
![](https://prada-newsletter-staging.swipexperience.it/wp-content/uploads/2018/09/14_gallery_linea-rossa-1.jpg)
Esther Sham, Elly Lam e Arissa Cheo
![](https://prada-newsletter-staging.swipexperience.it/wp-content/uploads/2018/09/15_gallery_linea-rossa-1.jpg)
Cindy Ko, Justin Lee e Utah Lee, Victoria Tang e Christopher Owen
![](https://prada-newsletter-staging.swipexperience.it/wp-content/uploads/2018/09/16_gallery_linea-rossa-1.jpg)
Arissa Cheo, Feiping Chang, Elly Lam, Rene Chu, Justin Ng e Tiffany Chan
![](https://prada-newsletter-staging.swipexperience.it/wp-content/uploads/2018/09/17_gallery_linea-rossa.jpg)
Rene Chu, Harris Chan e Feiping Chang
![](https://prada-newsletter-staging.swipexperience.it/wp-content/uploads/2018/09/18_gallery_linea-rossa.jpg)
Ellie Rose
![](https://prada-newsletter-staging.swipexperience.it/wp-content/uploads/2018/09/19_gallery_linea-rossa.jpg)
Prada Rong Zhai - Shanghai
![](https://prada-newsletter-staging.swipexperience.it/wp-content/uploads/2018/09/20_gallery_linea-rossa.jpg)
Prada Rong Zhai - Shanghai
![](https://prada-newsletter-staging.swipexperience.it/wp-content/uploads/2018/09/21_gallery_linea-rossa.jpg)
Prada Rong Zhai - Shanghai
![](https://prada-newsletter-staging.swipexperience.it/wp-content/uploads/2018/09/22_gallery_linea-rossa.jpg)
Prada Rong Zhai - Shanghai
![](https://prada-newsletter-staging.swipexperience.it/wp-content/uploads/2018/09/23_gallery_linea-rossa.jpg)
Fil Xiaobai, Li Qin e Qin Shupei
![](https://prada-newsletter-staging.swipexperience.it/wp-content/uploads/2018/09/24_gallery_linea-rossa.jpg)
Du Jiang, Hou Minghao e Toby Li
![](https://prada-newsletter-staging.swipexperience.it/wp-content/uploads/2018/09/25_gallery_linea-rossa.jpg)
Prada Aoyama - Tokyo
![](https://prada-newsletter-staging.swipexperience.it/wp-content/uploads/2018/09/26_gallery_linea-rossa.jpg)
Prada Aoyama - Tokyo
![](https://prada-newsletter-staging.swipexperience.it/wp-content/uploads/2018/09/27_gallery_linea-rossa.jpg)
Prada Aoyama - Tokyo
![](https://prada-newsletter-staging.swipexperience.it/wp-content/uploads/2018/09/28_gallery_linea-rossa.jpg)
Prada Aoyama - Tokyo
![](https://prada-newsletter-staging.swipexperience.it/wp-content/uploads/2018/09/29_gallery_linea-rossa.jpg)
Prada Aoyama - Tokyo
![](https://prada-newsletter-staging.swipexperience.it/wp-content/uploads/2018/09/30_gallery_linea-rossa.jpg)
Amiaya, Yuka Mizuhara e Mademoiselle Yulia
![](https://prada-newsletter-staging.swipexperience.it/wp-content/uploads/2018/09/31_gallery_linea-rossa.jpg)
Lala Takahashi, Hio Miyazawa e Ryo Ryusei
La nuova collezione Prada Linea Rossa è stata presentata in anteprima l’8 settembre a New York, presso l’Epicentro Prada di Broadway.
Allestito ispirandosi ai codici della sfilata Prada Uomo Autunno/Inverno 2018 – un hangar logistico con scatole e casse contrassegnate da simboli Prada -, fil rouge di tutti gli eventi di lancio della collezione.
La serata di New York è stata animata dalla live performance dell’artista Kali Uchis e dai Dj set di Soo Joo Park e Josh McLellan. All’evento sono intervenute oltre 1000 persone tra cui celebrities e socialite come Adriana Lima, Sara Sampaio, Barbara Palvin e Dylan Sprouse, Anok Yai, Ansel Elgort, Khalid, A$ap Rocky, Derek Blasberg.
A questo primo evento ne sono seguiti altri tre, presso i negozi Prada di Canton Road (Hong Kong, 12 settembre) con ospiti celebrities e influencer locali, intrattenuti dal dj set di Elli–Rose, Prada Rong Zhai (Shanghai, 13 settembre) – dove è stato allestito un pop-up al piano terra e sono intervenuti oltre 500 ospiti di rilievo del mondo del cinema e della moda tra cui QIN Shupei, DU Jiang, LI Qin, HOU Minghao, Toby LI, Prada Epicenter Aoyama (Tokyo, 14 settembre) con un cocktail di benvenuto per oltre 700 ospiti e i dj set di Yuka Mizuhara Seiho, Licaxxx.