For the opening of the online retailer SSENSE’s (www.ssense.com) first physical store in Montreal, Prada has created an exclusive capsule collection in collaboration with Alejandro Ghersi, aka ARCA, Venezuelan music producer and DJ.
For its launch, Prada promoted – on digital platforms and with an advertising campaign on the streets of Montreal – the young DJ’s project Tormenta, an eight-week long installation and a live performance with light and lasers projected onto the three floors of the SSENSE building, which ended with an event in the square in front of the building that drew a crowd from the streets, in addition to the invited guests.
n° 22 - 24 April 2018