For the Womenswear Fall/Winter 2018 fashion show, Prada – in collaboration with the mysterious cyber model Lil Miquela – arranged a Milan take-over in the real world and in the digital world.
Few days before the fashion show, some posters with the iconic brand logos and the hashtag #PradaFW18 covered the city.
Prada invited users to personalize their Instagram Stories with the #PradaGifs, animated stickers of the symbols of the Prada tradition, in order to involve the audience at 360°.
Prada Milan take-over
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