The Prada Group’s Christmas shop windows aim to convey a cheerful and festive message to shoppers, with a fun feel and a design that fits each brand’s individual style.
Prada
A display that evokes lightness by juxtaposing materials, colours and various elements associated with the brand. Human-sized Robot Tricks display the Prada collections and liven up the space, along with mannequins who climb an imaginary staircase, creating a playful and at times surreal atmosphere that expresses modern and sophisticated luxury.
Miu Miu
In a single ‘explosive’ message, the brand’s lettering in lights dominates the window space, creating a party atmosphere. The letters, in dialogue with the shop behind, are also used as a way of displaying the various collections.
Church’s
A cascade of cardoon flowers, in a staunchly British style, are interpreted in a Christmas mood, with red velvet playing a leading role. To ensure the products stand out, each window is split into two different colours, in addition to the red: gentian blue for the men’s collections and papaya for the women’s.
Car Shoe
Car Shoe has set its joyful Christmas on the ski slopes: the collections, in a space filled with multicoloured boxes and red ribbons, are presented on a yellow and black sleigh, as if the Christmas present opening ‘ceremony’ were taking place on the pistes.
Marchesi 1824
In the Galleria Vittorio Emanuele II and Santa Maria alla Porta shops a giant advent calendar is revealing a delicious surprise every day until Christmas, while on Via Montenapoleone miniature Christmas trees and Christmas ornaments provide the backdrop for decorated Pandoro and Panettone.