Preliminary sales of the Prada Group for the 2016 exercise, ended January 31st 2017, were 3,185 million Euro, with an improving momentum in the last months of the exercise and the month of January back to positive results.
Europe and Asia were the most dynamic areas and in the third quarter China returned to growth, with a strong and accelerating trend.
Notwithstanding the challenging situation in all markets, the trend registered in the last months of the exercise confirms that the recently introduced product and marketing measures produced clear and satisfactory results.
Prada Group:
preliminary 2016 sales
![](https://prada-newsletter-staging.swipexperience.it/wp-content/uploads/2016/04/detail_PRADA_Logo_nodo_ok.jpg)