Prada opens a new pop-up store at Shinsegae Centum in Busan, dedicated to a special selection of men’s and women’s ready-to-wear, handbags, shoes and accessories.
The concept of the space is inspired by leisureful colors and a summery atmosphere: featuring an ivory-and-red striped design that covers the entire space.
The special selection of products is displayed on wooden tables and etageres to create different set-ups alongside posed mannequins with a relaxed attitude.
The offering includes a selection the Prada May Issue 2024 collection, comprising delicate garments in refined materials with a multifaceted aesthetic. Paired with knitwear, these styles include skirts and tops, as well as dresses, either covered with sophisticated floral motifs or boasting various pastel hues and neutral tones. An assortment of crocheted designs and wicker bucket bags are also on display. Women’s outfits are punctuated by sandals, in an array of prints and colorways.
The men’s ready-to-wear selection is characterized by denim, poplin, and canvas garments in natural shades ranging from khaki to mineral tones, light hues including sky blue and cream, and brighter colors. Crocheted bags are available in tote or crossbody styles. Warm tones – from cork beige to tobacco brown – enrich the color palette seen on the fabric and leather bags. The footwear selection includes loafers and cage sandals, plus sneakers in a range of new hues.
The Prada pop-up will be open until June 30th, 2024.