Summer Reads was an activation organized by Miu Miu in selected cities around the world, aimed at strengthening the brand’s commitment to contemporary thought and culture.
The activation included free book giveaways on June 7th and 9th, 2024, at existing custom Miu Miu newsstands and locations specially chosen for the occasion.
The titles chosen tie in with the Miu Miu literary club held last April in Milan and are: A Woman by Sibilla Aleramo, Persuasion by Jane Austen and Forbidden Notebook by Alba de Céspedes.
The event was held in major cities around the world such as Milan, Paris, London, New York, Seoul; Shanghai. Hong Kong and Tokyo.