Prada Eyewear unveils its new pop-up store inside Liberty London, opening May 4th, 2024 for the launch of SS24 runway sunglasses for men and women.
Prada creates a futuristic setting in the atrium of the department store where a light tower stands out above it all, contrasting with the classic wooden architectural elements that distinguish Liberty. An unconventional space that invites visitors to discover the new collection characterized by ultra-light frames with fluid designs. Along with the pop-up store, which will end on May 30th, a Prada Eyewear showcase with the same creativity has also been installed and will be live until mid-July 2024.