Miu Miu introduces its new Miu Miu Upcycled collection, once again built around denim, a durable material with a unique history. This initiative, launched in 2020, celebrates vintage pieces and promotes circular design, appreciating timeless beauty and heritage. Original garments are reclaimed and reassembled with added details in natural suede, maintaining Miu Miu’s iconic silhouette. The campaign, photographed by Tarek Cassim, features models Ana Elisa Brito, Wenqing Liu, and Alice McGrath. A series of discreetly cut-out and collaged portraits, the imagery echoes the Upcycled by Miu Miu design process, allowing the product and the characters wearing it to shine.
Miu Miu Upcycled collection 2024
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