For the Fall/Winter Prada 2024 menswear show, AMO creates a set design juxtaposing an office interior with a natural landscape. Demonstrating the paradoxical dichotomy between these two coexisting worlds, this show explores fundamental truths of humanity, our natural instincts, our emotional needs.
There is simple assertion, of a deep and essential human need to connect with the world around us. The seasonal rhythms of nature, the natural order, determine gestures within garments. These clothes in turn reflect and react to their surroundings, to these disparate and distinct environments, interior and exterior.
This collection is about something basic – the emotional instinct to remain attached to something that we know, the cycles of nature. A world with seasons, with weather, not an artificial reality. These clothes reflect the idea of the environment and of the seasons – wherever you may live. There is a sense of the outdoors, of the actuality of nature, and direct expression of the desire to go outside, to experience the world.
“Office attire is not often associated with outdoors gear, aside from a trusty anorak worn over a suit for the commute. Yet Prada’s autumn/winter menswear collection, shown in Milan yesterday, pitched them together.
Prada has made a point of presenting everyday luxury of late and where it goes, other brands follow.”
The Guardian
“Reconnecting with nature by beginning to reconnect with the seasons. It is in the simplicity of the message that, once again, Prada hits the mark and shifts its gaze to the near future. Concreteness is in every single piece of this collection, which does not have a single smudge.”
Corriere della sera
“This return to seasonal and environmental change also produces one of the most spectacular sets in recent years. […] The theme here is centred, and the point of view of the designers is clear.
Miuccia and Raf Simons reflect on the present and the cycles of life.”
La Repubblica
“The mixes of sharp suiting, slick knits and easy overcoats in this show managed not to outshine the spectacular set, but rather to live in harmony with it. […] This was a resonant and exceptional Prada show that was truly rich — in ideas, and in emotion.”
FT.com
“The collection included wearable working environments for multiple manners of man […] Most wore ties. The Prada twist was touches that subverted these safe spaces of identity, enticing the wearer to dive into the elemental, to surround himself with nature.”
Vogue.com